What your publisher wishes you knew about book promotion
newsletter.manuscriptworks.com
Hello Manuscript Workers, Today’s newsletter is about one of the scariest parts of the publishing process, at least for some people. That part is promotion, i.e. all the things that you and your press will do to make sure people are aware of your book when it’s published and hopefully read it.
I was interested to learn about the two or three launch dates per year. I know book fairs only happen once a year or so, but I assumed an individual book’s launch date was whenever it rolled off the presses. Thank you!
This was such a great issue. Thank you! When my first novel was coming out, I remember my marketing director at Simon and Schuster told me something so interesting. I was trying to decide if I should hire a secondary marketing/publicity team. She said that writers often hire publicists to get their names on more lists -- for example: one of People’s Best Books of Summer. Etc. But she said to really move the needle sales wise, it’s almost more impactful to buy ads in targeted radio programs, podcasts, magazines and websites. She said that’s what they have found most helpful in terms of spreading the word and selling books. As an editorial person, I would have thought it was media coverage. Interesting, right?
I was interested to learn about the two or three launch dates per year. I know book fairs only happen once a year or so, but I assumed an individual book’s launch date was whenever it rolled off the presses. Thank you!
This was such a great issue. Thank you! When my first novel was coming out, I remember my marketing director at Simon and Schuster told me something so interesting. I was trying to decide if I should hire a secondary marketing/publicity team. She said that writers often hire publicists to get their names on more lists -- for example: one of People’s Best Books of Summer. Etc. But she said to really move the needle sales wise, it’s almost more impactful to buy ads in targeted radio programs, podcasts, magazines and websites. She said that’s what they have found most helpful in terms of spreading the word and selling books. As an editorial person, I would have thought it was media coverage. Interesting, right?